Why it was time for us to rebrand
When we started our company there was just two of us. We didn’t have a website yet, we had pretty much one client and obviously no one had ever heard of us.
At that stage of the game, Litterini+Clark was the obvious choice. It cemented the two business partners to the brand and although it sounded like a law firm, our logo looked all design and was certainly unmistakeable. Whether it was pronounceable or not, that’s another question.
Over the last 8 years our logo evolved along with our business. We gathered more staff, we moved offices, we attracted more clients and the nature of our business changed.
We have been spelling our name to new clients, providers, and just about anyone else who has called us over the last 8 years. At first it was a bit of a mouthful but now we can get it out pretty quick! Regardless of the difficulty of spelling Litterini, we’ve felt for the last while that our brand is not really reflective of what our company is.
As a company we have changed significantly. Our breadth of services has grown and our long term staff are integral to our creative output, execution, and strategy.
We sit in a modern space, delivering creative business solutions to a wide range of clients across a vast range of communication touch points that cross multiple categories.
Understanding that we have a deep history, we want to nod to the past as we move into the future. We have grappled for some time in creating a concise explanation of our services but in essence it boils down to a few key areas:
Digital, design and creative and communications.
Which neatly all start with d’s and c’s.
Most of our clients refer to us as LC, and it felt apt to keep this connection to our beginnings. We want something simple, reflective of what we do, and don’t want to totally redesign the engine. So for ease of administration, our underlying legal entity remains the same (Litterini Clark Pty Ltd).
We are very much looking forward to this new adventure for our agency, ❤ the team at lcdc.co