Creating one compelling campaign that communicated three very different holiday destinations required a novel approach.
This was our main challenge: Create a campaign that was cohesive while featuring destinations offered across the wide geographic area of New Zealand and Fiji.
We used the latter to get attention and then brought the other ideas in via the narrative.
Half the battle with digital banners is getting noticed. The platform can be very cluttered with a lot of noise, creating an idea that engages and connects to the offer can be challenging.
The area that this offer covered ranged from the snow covered peaks of New Zealand to sunny beaches in Fiji. A winter offer that promised experiences from snow to sun.
“We have worked with lcdc.co on a number of online retail marketing campaigns, and their creative concepts have been outstanding. They take care to really understand the brief and our business to ensure we achieve the desired outcome.
We have also had a number of technical challenges with small file size requirements of our HTML5 banners. Litterini+Clark went above and beyond to find a solution, that has given us a lot more flexibility and removed the creative restrictions we were facing.”